Advertising and Agencies.
Stop wasting
your money
The programmatic ecosystem is broken.
Media waste is systemic.
It’s time to fix this. It’s time to SWYM.
WHY SWYM
SWYM is a transformative approach to media activation that leverages AI, automation, and advanced data integration to deliver superior results and efficiencies.
BENEFITS
It’s Time to SWYM. Savings. Efficiencies. KPI Impact.
Driven by smart automation and intelligent decisioning, SWYMs Algorithmic Media Curation & Decisioning empowers advertisers and agencies to turn ecosystem inefficiencies into competitive advantages.
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REDUCE WASTE
Mitigates poor-performing inventory and concentrates spend on higher-quality media placements
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BOOST PERFORMANCE
Automatically concentrates spend on high performing media boosting KPIs by 20%+
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SIMPLIFY SUPPLY CHAIN
Reduces the number of suppliers/SSPs, mitigates costly middleman, and reduces systemic information imbalance
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REDUCE COMPLEXITY
Built to automate and simplify deal creation, optimization and management
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TURNKEY & EASY TO ACTIVATE
As simple as running a traditional PMP on your preferred DSP
PARTNERS
Make Every Impression Count.
SWYM has partnered with a select group of industry-leading supply and data partners that work to enhance media quality and performance, while also delivering on DEI, sustainability and purpose-driven objectives.
INSIGHTS
FROM SWYM
Stop Buying Programmatic Lemons When It’s Cherries You Really Want
March 9, 2025
Advertisers are buying far too many underperforming media lemons. The programmatic ecosystem is designed in a way that perpetuates the buying of Lemons over Cherries. This problem, which we call the Programmatic Supply Paradox, ensures that buying Lemons today leads to buying more Lemons tomorrow.
November 25, 2024
Learn about the underlying industry problem: The Programmatic Supply Paradox.
FROM THE INDUSTRY
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
March 12, 2025
Unlike SSPs, most curators (which sit in the supply chain but aren’t always classified as SSPs) operate in a black box, often choosing not to disclose their fees or markup structures to buyers,” said Ravi Patel, CEO and co-founder of media platform SWYM.ai. “This is especially concerning when curators are charging 30%+ for repackaging existing SSP inventory into “exclusive” lists without adding real value beyond segmentation.
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
March 5, 2025
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them. He sees it as the biggest shake-up in programmatic advertising since header bidding — maybe even bigger.
ABOUT US
OUR MISSION
‘Stop Wasting Your Money’.
Study after study has shown the same thing – advertisers waste billions annually buying unproductive and ineffective media. So, we created a company with one mission – empower advertisers to ‘Stop Wasting Your Money’ (aka SWYM).
Leveraging advances in AI and Automation, SWYM has developed a transformative approach to media curation and activation that not only addresses key industry challenges, but is turnkey and simple to activate. Built by industry veterans, SWYM turns ecosystem inefficiencies into competitive advantages, enabling advertisers (and their agency partners) to work smarter and spend smarter.
In recognition of its innovative approach and rapid industry adoption, in Oct 2024, SWYM was named Best Industry Startup at the 2024 Programmatic IO Adexchanger awards.
SWYM is also proud to be a certified minority-owned business, bringing diversity, innovation, and fresh perspectives to the ad tech industry. Our commitment to diversity is not only reflected in our company culture, but also drives our approach to solving complex challenges in the media ecosystem.
LEADERSHIP
Ravi Patel
Co-Founder and CEO
Andrew Altersohn
Co-Founder and President
Kevin Marshall
Co-Founder and CTO
ADVISORS
CONTACT US
Let’s transform your media buying together.